SIA is a new entrant in the perfume market and is launching a home fragrance scent stick range which will compete against internationally known and well-established brands. Grow has helped SIA develop an outstanding new packaging design for its scent sticks which communicates the essence of the brand and ensures stand-out on the shelf to set it apart from competitors.
We also influenced the client to change the nature of the product to a shorter, fatter scent stick which is a major point of difference in the market. The packaging features colours and visual themes which strongly communicate the product’s premium positioning and interpret the grow-inspired tagline of “For your senses”. The visual identity has the style and substance to enable SIA to build and extend its range of products in the future and to expand into new geographical markets. The new packaging has already excited interest among retail customers and potential investors.