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Retal is a very successful Saudi urban development company but growth had come at the expense of a cohesive brand image. For the company to embark on its next stage of expansion into other major cities in the Kingdom, it was essential that a new iteration of the brand was developed to effectively communicate the brand’s core values in a different, sector-defining way.
 
Grow developed a new brand positioning “Building for Generations” and a more relevant tone of voice for its communications messages that brought Retal’s values to life and ensured that consumers were at the centre of the business. 
 
A new cohesive brand language and visual identity was extended to all customer touchpoints ensuring consistency across all levels of the Retal brand world. 
SCOPE
  • Brand Development
Retal Urban Development Redefined