LUSAIL AZURE

To forge its own path in the luxury real estate space, Bandary Real Estate turned to Grow to define a naming strategy for one of its prime development projects in the waterfront city of Lusail.

The ‘open shell’ shape of the architectural design inspired the essence of the brand greatly, positioning it as a luxurious and prestigious living destination and as a means to endless experiences.

 

SCOPE
  • Naming
  • Positioning
  • Brand Development
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