Communicating care for consumers
Carepro is a professional nursing service agency based in Doha. Its mission is to provide nursing and care staff of the highest quality. The company’s service is fast, reliable and, most importantly, trusted.
Grow has helped Carepro embrace the power of design as the driving force for a new way of interacting with the consumer. The new brand needed to stand out from the traditional and old-school healthcare brands that looked and acted tired – bland, functional and confusing. Moreover, the new brand needed to express what made it special as people increasingly look for intimate connections and more desirable solutions to their health issues.
Grow introduced a striking brand language that sought to reflect the progressive outlook and positive energy of the company. Bright colours were used to bestow a sense of vitality on the visual identity.