ashghal logo

ASHGHAL

Ashghal needed to uphold its legacy and Grow’s task was to retell the Asghal story in an engaging way, highlighting the company’s contribution to the nation’s economy and growth.

The inspiration for the new brand mark came from Kufic calligraphy, which by its nature is geometrical and balanced, perfectly reflecting Ashghal’s activities.

SCOPE
  • Research
  • Brand Strategy
  • Brand Development
  • Digital
ashghal-logo
ashghal