Brand-Refresh for Arab International Academy



AIA Visual Language

The Arab International Academy was founded in Doha in 2015 with the goal of establishing a high level private international school that provides a challenging and well-rounded international educational experience.

To enhance their reputation and improve brand awareness, AIA partnered with Grow, assigning the branding agency to refresh AIA’s look and feel and to design their advertisements and newsletters in addition to their 2017 Year book.

Grow began by developing a new and fresh visual language. This emphasizes the circle shape, which is an important element in the existing AIA brand, but reinvented how it is used. While the circle initially appeared as patterns, Grow transformed it into a dynamic content container and communications platform.

By introducing a new roundish font, the agency completed the development of a new contemporary and appropriate visual language that reflects the kids who are at the heart of AIA’s business.

Today both teachers and kids are celebrating the new brand which is so much fun!